About This Course

This course covers the basic concepts of IT product management. Product management is one of the fastest growing and most lucrative jobs available today. Companies have recognized the urgent need for product managers to create products that customers love, combining design, functionality and business solutions. In our course, we define the fundamentals of product management and why this role is so in-demand as a launching pad for future CEOs and startup founders. To be effective, product managers need to have a clear understanding of their job and responsibilities. They also need a clear understanding of the required skills and competencies. Understanding these roles, responsibilities, skills, and capabilities is also helpful for stakeholders and team members who collaborate with product managers. This course explores the foundation for success in product management by identifying the product manager's position in the organization and key responsibilities. We will look at the skills and competencies that are most important to fulfill these responsibilities. To further enhance your understanding of product management, we will discuss how product managers interact with the development team and stakeholders to build and manage successful products. Product managers also need to know how to create, organize, and lead a team. They must know the typical product development life cycle and be able to choose the right development methodology for the product and target market. To address these product group leadership issues, we'll look at the stages of product development and the roles that product managers play at each stage. We'll look at different team structures and product development methodologies, and the importance of creating a team charter. Finally, we will also explore the opportunities and challenges of market development and commercialization. We will introduce you to the key marketing concepts that are critical to the development and commercialization of innovative products and services.
You will learn:
Discover the roles and responsibilities of the product manager.
Understand how innovative product teams are organized and managed.
Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.
Examine how to develop customers, solve customer problems, segment markets, and expand your market.